Overview
Busy professionals often struggle to maintain social connections due to demanding schedules and the complexity of coordinating plans with multiple people.
I designed a mobile app concept that simplifies group planning and helps users define and maintain their ideal balance across work, social life, and rest—reducing friction and encouraging consistent social engagement.
My Role
Led end-to-end UX/UI design for a mobile app concept
Conducted user research to identify behavioral patterns and pain points
Defined product features and interaction flows based on user needs
Designed wireframes and high-fidelity prototypes for testing and validation
Context & Challenge
Existing tools for communication and scheduling are fragmented and not designed for coordinating social plans across groups.
Users relied on texting, DMs, and calendars, resulting in:
Time-consuming coordination
Abandoned or delayed plans
Reduced social interaction
Imbalance between work, social life, and rest
At the same time, users lacked a way to define what “balance” meant for them. While they wanted better work-life balance, they had no tools to set or act on it.
The challenge was to design an experience that simplifies coordination while enabling users to define and maintain their ideal balance—turning intent into action
Key Insights
Group coordination is the primary friction point
Tools are fragmented across communication and scheduling
Intent doesn’t translate into action without low-friction paths
Emotional drivers (burnout, disconnection) increase motivation—but only if action is easy
Design Approach
1. Reducing Coordination Complexity
I focused on minimizing the back-and-forth required to align schedules across multiple people.
I focused on minimizing the back-and-forth required to align schedules across multiple people.
2. Designing for Behavioral Nudges
Rather than relying on user initiative, I explored subtle prompts that encourage social planning at the right moments.
Rather than relying on user initiative, I explored subtle prompts that encourage social planning at the right moments.
3. Integrating Planning and Scheduling
I combined elements of messaging and calendar tools into a more cohesive experience tailored to group coordination.
I combined elements of messaging and calendar tools into a more cohesive experience tailored to group coordination.
4. Prioritizing Simplicity in Core Flows
I streamlined the primary user journey to ensure that creating plans felt quick and intuitive.
I streamlined the primary user journey to ensure that creating plans felt quick and intuitive.
Solution
A mobile app experience that:
Simplifies group scheduling through shared availability
Encourages social engagement with timely prompts
Centralizes planning, communication, and scheduling
Allows users to define and track their ideal balance across work, social, and rest
